2/15/2024 0 Comments Best elf foundation![]() is for the maximalist and minimalist, the young and the mature, of any gender. "We (re)discovered that our target audience is any and every eye, lip, and face," Kory Marchisotto, chief marketing officer, tells Byrdie. Other Brands You'll Love: Keys Soulcare, Well People, Naturium Most Popular Product: The Poreless Putty Primer, which the brand claims is the #1 bestselling primer in Americaįun Fact: On August 29, 2023, e.l.f. prides itself on keeping its finger on the pulse of the customer's needs and wants via online reviews, in-store consumer feedback, and social media.įounded: Joseph Shamah and Scott Vincent Borba in 2004īest Known For: High-quality vegan and cruelty-free beauty at minimal markups, disruptive social media presence It also spends very little money on traditional advertising or celebrity endorsements, instead relying heavily on social media exposure and crowdsourcing. The brand says it can keep its cruelty-free products at a low price point thanks to its relationships with suppliers and manufacturers abroad. Instead, they created products that performed well above their price tags. But unlike fast fashion, the Shamahs vowed to disprove the notion that cheap products meant low-quality results. Inspired by the success of fast fashion, the duo set out to recreate that industry's model-low prices, quick turnarounds, and trendy aesthetics-for the beauty world. was founded by father-son entrepreneurs Alan and Joey Shamah, who collectively spent over 30 years in the apparel business. Since then, the brand has expanded into a beauty empire spanning cosmetics, tools, and skincare.Į.l.f. At the time of launch, every product cost just $1, making it one of the only mass cosmetics companies to offer such low prices. (which stands for ) made its mark on the beauty scene in 2004 with an arsenal of items that delivered major results. With a price point to satisfy even the most frugal beauty lover, e.l.f. Cosmetics Holy Hydration! Hydrating Coconut Mist $8 (was $10), Embellished Holiday Brush Gift Set $17 (was $20), I’m usually dont like to use primer, but this is PERFECT!!! It’s make the skin to be like healthier, long lasting makeup and gives that glow for the skin wow!!! It’s so good leaves my skin feeling hydrated and also stops my make up from looking cakey and makes a little bit dewy as well. My make up stays on all day with this primer. Yes! This product deserves all the hype it got on TikTok! The primer is gel like and has like a subtle cooling effect, and it sticks but not in a tacky way, the products apply beautifully on this primer without getting streaky or anything and stay on looong. It nourishes, preps, and smooths the complexion with a soft-focus finish. Infused with hydrating hyaluronic acid, this gel-based primer works well with most skin types, especially dry skin. Without further ado, here is a round-up of the best e.l.f Cosmetics primers according to your trusty beauty obsessives, AKA you. It’s always best to check reviews before you invest in a beauty product so you can discover what will work for you. So whether you’re after a primer that’s kind to dry, oily, or breakout-prone skin or in need of a primer that helps you achieve a poreless and flawless canvas, there’s an e.l.f Cosmetics primer for you. Mature skin will appreciate a pro-youth formula, so a primer that’s enriched with plumping hyaluronic acid will go a long way.Į.l.f Cosmetics has formulas that cater for all skin types, concerns, and needs. If you have sensitive skin, reach for a soothing primer that’s packed with calming antioxidants like vitamin E. ![]() Breakout-prone skin needs a primer that won’t clog your pores and is rich with breakout-battling ingredients like salicylic acid. If you have dry skin, go for a hydrating primer but if you have oily or combination skin a mattifying primer will be your best bet. We’ll break it down for you because different skin types need different things. Choosing the right primer for you can be tricky and it’s key to find a formula that works well with your skin. ![]() The key to a great makeup day is having a great base and a great base always starts with a reliable primer.
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